📄 About TLC Robes
📄
About TLC Robes
Last updated: September 1, 2025
It all started with a health coach at 2am.
Her name was Jennifer. Brilliant wellness coach, building a six-figure business teaching women about self-care.
At 2am she'd send me website revisions, then apologize the next morning for being "slow with feedback."
She wasn't alone. Over three years of supporting women coaches and consultants, I kept seeing the same contradiction: women teaching self-care while destroying themselves with hustle culture.
The Pattern Was Everywhere
When I spoke about it with my business partners, Marcus and Paul, we realized the same story was unfolding in our own homes. Marcus's mother in Goa apologizing for tea not being hot enough after cooking for twenty people. My wife in Pakistan working late then waking early to make breakfast. Paul's grandmother who calls asking for nothing, giving everything.
Different cultures, same conditioning: Women taught to give endlessly, and to believe their worth came from sacrifice.
It wasn't American or Pakistani. It wasn't Christian, Muslim, Hindu or Jew. It was everywhere.
The Moment Everything Clicked
One night Jennifer emailed:
"I feel like a fraud. I teach women about balance but can't give myself permission to rest. If I'm not productive, I feel guilty — like I don't deserve success."
That line broke me. Knowing better wasn't enough. The conditioning was deeper than knowledge.
That night we asked ourselves:
* What if women don't need another reminder they deserve care — but a tool that makes it unavoidable?
* What if comfort needed a signal?
* What if rest needed a ritual?
Why a Robe?
We didn't set out to start a robe company.
We set out to build something physical — a signal the body couldn't ignore. Slip into softness, and something shifts: *this time is mine.*
But we knew a robe alone wasn't enough - women needed rituals that made care feel intentional, not indulgent. Structured, not selfish. So we built morning intentions, evening releases, weekend resets — tools that transform guilt into grace.
We called it TLC — Tender Loving Care — because that's what Jennifer, my wife, my mother, Marcus and Paul's mother all needed most.
Why Us?
We know the elephant in the room: three men creating products for women's self-care.
We're not here to mansplain rest. We're here because the women in our lives asked for it. We listened. We built.
The robes, the rituals, the entire system — these aren't our idea of self-care. They're the tools women told us they needed to protect what they already knew was theirs.
The Revolution We're Witnessing
This isn't about selling robes. It's about watching women everywhere reclaim their time, their softness, their worth.
Every order is a woman deciding she deserves comfort. Every robe is proof that self-care is not selfish. Every ritual is a quiet act of rebellion.
We're not the heroes of this story. We're witnesses. And we're honored to have built something useful for the revolution women were always going to lead.
TLC Robes: The Joy of Self-Care
Copyright 2025. All Rights Reserved.
Robes for TLC LLC. 8, The Green STE R, Dover, Delaware, United States 19901